By Matt Hall
B103
Get our Newsletter
Halloween is upon us. Come Oct. 31 you better make sure you have a bowl of candy ready to go for all the trick-or-treaters. The question is: What kind of candy do kids want the most?
YouGov, a data and analytics group headquartered in London, polled 700 kids between the ages of 8 and 14 and gave them a series of candy matchups. For example, kids were asked to pick between KitKat and Snickers. Each candy was selected randomly from a list of 76 for its matchup. The top choice was Reese’s Peanut Butter Cups, which won more than 75% of its matchups, according to YouGov.
Related: Candy corn bratwurst is ‘slightly sweet and not scary at all’
Here’s the top 10:
Top 10 Halloween candies
- Reese’s Peanut Butter Cups
- M&Ms, 73%
- Milky Way, 71%
- Hershey bars, 70%
- KitKat, 68%
- Gummy bears, 67%
- Hershey’s Kisses, 67%
- Reese’s Pieces, 66%
- Peanut M&Ms, 66%
- Twix, 66%
Snickers, Starburst, Skittles, Crunch bars, Jolly Ranchers and Nerds also made the top 20.