The Little Black Dress Initiative (LBDI) is an awareness and fundraising campaign employed by many Junior Leagues around the world. It highlights the Junior League of Rockford’s mission of training and empowering women leaders in the community and the commitment to building public awareness about literacy through their new project, Literacy Leaders. Junior League of Rockford (JLR) has chosen to participate for the third time November 15-21, 2020.
Participants will wear a black dress or black outfit, as they are able, for seven consecutive days as a visible symbol of participation and to start conversations and raise awareness about literacy issues in the Rockford area. Wearing one black dress or outfit illustrates the crippling effects limited resources can play on one’s quality of life and allows members to educate themselves on the difficulties facing those in need. Participants will also solicit funds from family, friends, and coworkers to support the Junior League of Rockford and our new project, Literacy Leaders. The goal of Literacy Leaders is to lessen the consequence of illiteracy in children and provide opportunities for families to have access to books for the home.
To learn more, see the calendar of events, and get involved, click HERE. You can also listen to our interview with JLR President Kristin Hamblock and VP of Fund Development Danica Gray below.